Managing photoshoots has been a highlight of my time at L’Oreal. From concept and brief to creative direction and implementation of content, I’ve thoroughly enjoyed bringing some of the biggest beauty brands to life. Being able to visually translate the brand’s unique vision and handwriting into captivating images is a huge passion of mine. See below the work I’ve directed in collaboration with Lizzy Rose Photography, Alice Creatives + Dream Factory Studios.
The mother-brand. She’s sleek and steeped in heritage, backed by science and made for all, unified by the universal philosophy ‘Because You’re Worth It’.



Home to the UK’s No.1 Mascara, she doesn’t take second best. She’s home to the most iconic, cult products that have become everyday staples, accessible for all.



The edgy, playful and creative brand for makeup experts and experimenters. She’s fun, playful and daring at times but always supports the most important causes.



She’s like the impeccably polished friend who always has the perfect shade for every mood and occasion. She’s fun and flirty but will always keep your looks nailed.


