content creation

In my previous role at L’Oreal, I managed the NPD and renovations process for E-Merchandising, including copy and asset creation/implementation using PIM + DAM systems. I managed quarterly shoots to create content that I later adapted in post-production for retailer banners, PDPs and brand stores.

Retailer banners

design work for launches and key activations for Maybelline, L’Oréal Paris + more

Product detail page assets

from photoshoot to pdp