digital activations
Maybelline Sky High Activation on amazon
full funnel activation to re-ignite the hugely popular Sky High Mascara franchise, and tap into new audience segments with newly released shades Burgundy Haze and Plum Twighlight
first Amazon livestream for a beauty brand in the UK and nominated for an award for ‘best use of retail media’
amazon prime day
i’ve worked on the past 3 prime day activations, specifically responsible for the production of content to drive traffic to site during the promotional period – whether it be Meta, YouTube, Snapchat or Fire TV
i also work with digital designers to produce the ‘DSP’ Amazon content that runs on and offsite by Amazon. i enjoy adapting creatives to suit each different audience group we’re targeting within the campaign.
summer beauty savings – amazon ’25
golden hour glow up – asos ’25
father’s day – amazon ’25
last minute christmas deals – amazon ’24
early cyber – Lookfantastic ’24
black friday + cyber monday – amazon ’24
back to school – amazon ’24
